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Jakarta Post

TaniHub says sales may triple during Ramadan

  • Dzulfiqar Fathur Rahman

    The Jakarta Post

PREMIUM
Jakarta   /   Tue, April 6, 2021   /  04:30 pm
The Jakarta Post Image
TaniHub farming partners pose for a picture in a lettuce patch in Bedugul, Bali.(Courtesy of TaniHub/.)

TaniHub, one of Indonesia’s leading agriculture technology start-ups, expects robust growth in staple food sales during Ramadan this year, in a rebound from last year, as the country relaxes mobility restrictions. “If we look at the current landscape, between twofold and threefold growth should not be impossible for this year as we set the target very high, taking into account the recovery versus last year’s crisis,” Tanihub supply chain director Sariyo told reporters on March 31. He said the start-up’s sales figures could rebound to prepandemic levels following Ramadan, which is expected to begin on April 12. Increased road traffic and dine-in services, enabled by Indonesia’s vaccination program, signaled a potential surge in food demand. If the forecast holds, TaniHub’s Ramadan sales will be a reversal of last year’s, when consum...