An educational strategy is needed to cultivate a younger generation that respects intellectual property, which is often overlooked in this digital age when sharing others' works without either permission or attribution has become ubiquitous.
The digital age has significantly influenced human existence. Information can be accessed quickly and easily with one hand.
This is closely linked to an individual's intellectual property (IP) rights, which protects the scientific, artistic and literary works they have created from inspiration, talent, thought, creativity, dexterity, skill or competence as expressed in a tangible form.
IP protection in Indonesia can be obtained easily through online registration, but doing so might not always be enough to prevent infringement by others.
Basically, the two approaches to protecting IP are repression and prevention. Repression enforces the rule of law, although this may not be fully understood among the public.
There is a legal principle referred to as legal fiction (praesumptio iures et de iure), or “presumption of law and by law”, which assumes that all individuals are cognizant of these regulations. However, in my view, the preventative approach is more attainable in reducing violations of IP rights in order to enhance economic and moral rights.
Prevention must be emphasized more, because developed countries rigorously uphold IP rights and are considered the standard for becoming a developed country. Therefore, the Indonesian public needs to be educated on intellectual property, because we see the many Indonesians still do not understand IP rights.
For instance, when the UEFA Europa League 2018-2019 and 2020-2021 soccer tournaments came to Indonesia, intellectual property became a popular topic of public discourse, in particular that soccer matches could be aired in public spaces only by broadcasters that held an agreement on public viewing.
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