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View all search resultsThe theme selected by the women’s ministry for Hari Ibu 2025 proposes a shift to a pragmatic, inclusive strategy that embraces women leaders' creativity and resilience toward achieving the country's centennial vision.
By
Jakarta
This year’s commemoration of Hari Ibu (Women’s Day) carries an unusually clear policy signal. The Women’s Empowerment and Child Protection Ministry’s theme, “Perempuan Berdaya dan Berkarya, Menuju Indonesia Emas 2045” (Women with agency and creativity, toward Golden Indonesia 2045), is not ceremonial rhetoric but a strategic proposition for Indonesia’s next two decades.
As the country approaches its centennial, it must pivot away from extraction-driven growth and institutional short-termism toward a development model that is resilient, inclusive and adaptive to disruption. This transition cannot be achieved through infrastructure and regulation alone; it requires leadership capable of navigating uncertainty, mobilizing creativity and sustaining social trust.
In this context, women’s leadership rooted in agency (berdaya) and productive creativity (berkarya) becomes central rather than complementary. Three public figures illustrate how these qualities translate into engines of long-term growth.
Take Nurhayati Subakat, the entrepreneur behind Paragon Technology and Innovation and the Wardah brand. Her approach reframed the need for halal and culturally resonant beauty products from an assumed market constraint into an opportunity for brand differentiation, supply chain development and greater domestic value creation.
That kind of reframing is not decorative innovation: It is strategic market creation.
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