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Nestlé Milo launches ‘healthy family’ campaign
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T
o support the government's efforts to curb COVID-19, Nestlé Milo has launched the Indonesian Milo Activ campaign under the hashtag #GenerasiSehatdanAktif (active and healthy generation).
The campaign, which was launched on June 13, invites children to participate in various sports programs, such as the School Sports Development Program, the Milo Jakarta International 10K, the Milo Football Championship and the Milo Champion Challenge.
The campaign, which can be followed on Milo Indonesia social media accounts (Instagram and Facebook @miloindonesia) or Vidio.com, is expected to help develop healthier and more active future generation in Indonesia.
“For more than four decades, Nestlé Milo has been inspiring and encouraging Indonesian children to adopt healthy and active lifestyles through various sports programs because we believe that sports not only provide physical benefits but also teach the best values in life,” Nestlé Indonesia business unit officer Mirna Tri Handayani said.
