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Jakarta Post

Yogyakarta’s Amazara Shoes back in business

  • News Desk

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-   /   Tue, June 30 2020   /  01:00 am
Offering women’s casual shoes at prices ranging from Rp 145,000 (US$ 10.14) to Rp 349,000, Amazara is popular among students and young women especially in Yogyakarta and its surrounding areas, with its products among the best-selling items on various e-commerce platforms including Tokopedia and Shopee.(Instagram/amazara.id)

Although businesses are experiencing a downturn in these uncertain times, some micro, small and medium enterprises (MSMEs) are looking for ways to remain in business, with one company making a comeback after closing temporarily. Yogyakarta-based shoe brand Amazara, established in 2015, returned to operations in early March after previously closing from August 2019 to February 2020. Offering women’s casual shoes at prices ranging from Rp 145,000 (US$ 10.14) to Rp 349,000, Amazara is popular among students and young women especially in Yogyakarta and its surrounding areas, with its products among the best-selling items on various e-commerce platforms including Tokopedia and Shopee. Uma Hapsari, founder of Amazara said in a statement that she realized business was currently slow, but she believed that small and medium fashion enterprises that were able to adapt to change –...