Fertilizer company PT Petrokimia Gresik is planning to introduce machine learning and big data into its operations by integrating data that includes customer reviews, market surveys, institutional data, harvest data and data from in-house apps on production and the market.

Petrokimia Gresik president director Dwi Annurogo said Tuesday the company was planning to develop soil and weather sensors and utilize data based on satellite imagery.

“Petrokimia Gresik’s big data is still standalone and has not been fully integrated,” Dwi said in virtual discussion.

“We have a plan that we will integrate this big data and combine it with machine learning so that we can have real-time data.”

Dwi said the plan would better prepare the company to face challenges in case the government removed the subsidy for fertilizers.

The company’s move to speed up the adoption of technology comes at a time when the coronavirus pandemic has prompted most businesses to go digital to cater to the work-from-home population.

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