One of these is Iwan Tirta Private Collection, which is presenting its latest “Next Level Batik” collection of casual menswear and womenswear.

Rindu Melati Pradnyasmita of the renowned batik fashion house said the collection was a follow-up to their “Outfit of the Day” (OOTD) campaign during the health crisis, encouraging people to don batik clothing and masks and post their selfies on social media platforms.

“We joined JFW this year to spread hope that batik, a pride in Indonesian art, will prevail despite the pandemic,” Rindu said at a virtual press conference on Tuesday. “We also took on the challenge to change the [general] perception that batik is only for formal occasions.”

The fashion house is taking the runway on Friday in the “de.co.rum show by Senayan City”, following the presentation of celebrated labels Albert Yanuar, ETU and Lekat in the Wonderful Indonesia runway show sponsored by the Tourism and Creative Economy Ministry.

Albert Yanuar visualized his memories of traveling the country – both actual and imagined -- through the use of embroidery in his collection, which are to be modeled by winners of the Putri Indonesia 2020 pageant.

“The clothes were the canvas for paintings made using embroidery. We used a two-dimensional embroidery technique, but they look as though they were silk-screened,” he told the press on Tuesday.

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