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Jakarta Post

[INSIGHT] Digitalization challenges for women micro-entrepreneurs

  • Siti Alifah Dina


Jakarta   /   Tue, December 22 2020   /  01:00 am
Supporting local producers: Telkom president director Ririek Adriansyah (second left) along with Telkom Strategic Portfolio director Budi Setyawan Wijaya (second right) and Telkom Digital Business director Muhamad Fajrin Rasyid (left) inspect a booth displaying products manufactured by local micro, small and medium enterprises (MSMEs) after the launch of the PaDi UMKM digital platform on Aug. 17 in Jakarta.(Courtesy of Telkom/.)

    The decrease in physical interaction and mobility resulting from the COVID-19 pandemic is affecting people’s livelihoods, especially women micro-entrepreneurs, who sell their products at mobile food stalls, warung (small kiosks) and tourist sites.  Made, a craftswoman in her 50s from Gianyar, Bali, depends on selling small wooden decorations and bracelets for her living in Sukawati. Her income has decreased by 80 percent since Bali closed its doors to tourists. In December, her income has been slowly recovering but has yet to reach its pre-pandemic level.  She has tried to sell her products through social media and e-commerce platforms. However, the results have not been as good as expected. She has found it difficult to be bound to her phone, to pay for phone credit, to take good photos of her products and to market them online.