TheJakartaPost

Please Update your browser

Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.

Jakarta Post

Adobe to buy Figma in $20b bid on future of work

The $20-billion exit marked a major win for Figma's venture capital backers, including Index Ventures, Greylock Partners and Kleiner Perkins.

Chavi Mehta, Tiyashi Datta and Krystal Hu (Reuters) (The Jakarta Post)
-
Sat, September 17, 2022 Published on Sep. 16, 2022 Published on 2022-09-16T21:58:43+07:00

Change text size

Gift Premium Articles
to Anyone

Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!

A

dobe Inc agreed on Thursday to acquire cloud-based designer platform Figma for US$20 billion, sparking investor concerns about the rich price tag that led to a drop of more than $30 billion in the market value of the Photoshop maker.

The cash-and-stock deal, the biggest buyout of a privately-owned software start-up, will give Adobe ownership of a company whose web-based collaborative platform for designs and brainstorming is widely popular among tech firms including Zoom Video Communications, Airbnb Inc and Coinbase.

Adobe chief executive officer Shantanu Narayen hailed Figma's business as "the future of work" and said there were "tremendous opportunities" in combining it with his company's offerings, such as document reader Acrobat and online whiteboard Figjam.

The $20-billion exit marked a major win for Figma's venture capital backers, including Index Ventures, Greylock Partners and Kleiner Perkins.

"This partnership will give Figma users access to Adobe's photography, illustration, and video technology, all in one place. And, Figma in return can offer its deep expertise in building in the browser," said Josh Coyne, partner at Kleiner Perkins, who first invested in Figma in 2018, an investment expected to deliver over 100 times in return once the deal closes.

Adobe investors were less impressed, driving down the company's stock by 17 percent on Thursday. Many of them said they understood the rationale around the strategy, but argued Adobe overpaid for a company that was valued at about $10 billion in a private fundraising round a little over a year ago.

David Wagner, portfolio manager and equity analyst at Aptus Capital Advisors, which owns a 1.5 percent stake in Adobe, said Figma's annual recurring revenue (ARR) was $400 million, a tiny fraction of Adobe's $14 billion, making it an unreasonable for Adobe to pay the equivalent of 11 percent of its market value for 2.8 percent more ARR.

"We're disappointed with the price paid for the company [Figma],” said Wagner.

Adobe said it expected the deal to be accretive to its earnings three years after its completion. It added that Figma's total addressable market would reach $16.5 billion by 2025 across design, whiteboarding and collaboration.

Adobe is one of the most acquisitive companies in the Silicon Valley and has bought numerous businesses over the years, as it has looked to defend market share against competitors.

Prior to Figma, its largest acquisition was that of software maker Marketo for $4.75 billion in 2018.

It has also bought other companies over the past 24 months to sharpen its focus on collaboration tools including those of video collaboration software Frame.io, social media marketing start-up ContentCal and collaboration tool maker Workfront.

The deal is expected to close in 2023, subject to regulatory approvals.

San Francisco-based Figma will continue to be led by cofounder and chief executive officer Dylan Field and operate independently. Either company will have to pay a termination fee of $1 billion if they scrap the deal.

Meanwhile, Adobe's fourth-quarter revenue forecast of $4.52 billion came in below the $4.58 billion estimated by analysts, according to Refinitiv data.

The company's third-quarter profit fell nearly 6 percent, reflecting the hit from a stronger US dollar and higher costs.

Your Opinion Matters

Share your experiences, suggestions, and any issues you've encountered on The Jakarta Post. We're here to listen.

Enter at least 30 characters
0 / 30

Thank You

Thank you for sharing your thoughts. We appreciate your feedback.

Share options

Quickly share this news with your network—keep everyone informed with just a single click!

Change text size options

Customize your reading experience by adjusting the text size to small, medium, or large—find what’s most comfortable for you.

Gift Premium Articles
to Anyone

Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!

Continue in the app

Get the best experience—faster access, exclusive features, and a seamless way to stay updated.