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View all search resultsWhile breastfeeding is considered the healthiest option for both mothers and babies as it can reduce the risk of various illnesses, many mothers in Indonesia still face tough challenges and a lack of support to exclusively breastfeed their children.
Retail business stakeholders are concerned about the ban on promotions and discounts of baby formula products under Government Regulation No. 28/2024. The regulation aims to promote breastfeeding for infants.
Unfortunately, Indonesia is one of infant formula industry’s biggest target markets. According to Dylan Walters, a health researcher with Canada’s University of Toronto, and several others who together published an article entitled “The cost of not breastfeeding in Southeast Asia” in the July 2016 issue of Health Policy and Planning, in 2014 the value of annual formula milk sales nationally for children under the age of 3 was estimated to be US$2.4 billion. Infant formula marketing in Indonesia is considered aggressive, inappropriate and some say unethical.
Unfortunately, the risks of giving breast-milk substitutes, including infant formula, are not widely well communicated. Infant formula and other foods or beverages that substitute breast milk can lead to weight loss and poor growth resulting from diarrhea and other infectious diseases. Abundant studies have found that substituting breast milk may increase the risk of chronic conditions, such as obesity, diabetes, heart disease and cardiac risks later in life, compared to infants who are breastfed.
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