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View all search resultsAfter a tense week, where Nike lost $4.2 billion from its market capitalization after releasing a new ad campaign featuring the controversial football quarterback-turned-activist Colin Kaepernick, the company’s share price has mostly recovered. Moreover, it gained a new supporter late in the day: rapper Kanye West.
Online sales of Nike Inc. apparel and shoes surged in the four days after quarterback-turned-activist Colin Kaepernick became the face of a new advertising campaign. Sales dipped in the same four-day period last year.
Protesters burned their Nike shoes, investors sold shares and some consumers demanded a boycott after the footwear and apparel maker launched an advertising campaign featuring Colin Kaepernick, the NFL quarterback who sparked a national controversy by kneeling during the national anthem.
Nike Inc has chosen Colin Kaepernick, the first NFL player to kneel during the national anthem as a protest against racism, as one of the faces for advertisements commemorating the 30th anniversary of its “Just Do It” slogan, a move that could draw U.S. President Donald Trump’s ire.
Nike Inc. was sued for sexual discrimination by former female employees who say women were "devalued and demeaned" by the company, where they are passed over for promotions, paid less than their male counterparts and ignored when they complain.
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