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View all search resultsThe government and Indonesian tea stakeholders will visit three European cities – Hamburg, London and Brussels – for a week-long program dubbed the Indonesia Tea Trade Mission (ITTM) starting Sunday to boost declining exports of Indonesian tea to Europe.
Struck by a saturated local beverage market and a lack of price control, tea distributor PT Kharisma Pemasaran Bersama Nusantara (KPBN) aims to drive its focus toward the international market in 2017, which has also fallen amid global economic conditions.
The government should give more attention to Indonesia’s tea industry by intensifying promotional efforts and strengthening collaboration among ministries to reverse the trend of declining exports that started a few years ago, a public policy expert suggests.
State-owned plantation firm PT Perkebunan Nusantara (PTPN) VIII is planning to establish cooperation with various research institutions next year in an effort to improve productivity levels in the company’s tea plantations amid recent volatile weather conditions.
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