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View all search resultsWith young voters making up the majority of voters and the promise of a demographic bonus looming in the near future, the younger generation is set to take the spotlight in the 2024 general election. But political parties are so out of touch with the youth that even the nation’s younger politicians struggle to engage their peers.
With internet-savvy Gen-Zers and millennials predicted to make up more than half of the voters in the 2024 presidential election, social media is again expected to be one of the key platforms to lure votes.
The most recent opinion poll, which focuses on the 2024 electoral outlook of young voters, has revealed that social media darlings and governors Ganjar Pranowo of Central Java and Anies Baswedan of Jakarta are young voters’ firm favorite presidential hopefuls – edging out Defense Minister Prabowo Subianto in a three-horse race.
Making up nearly half of the electorate, millennials are at the top of every political party’s target group list this election year. But the younger generation’s general disinterest in politics, coupled with a decreasing turnout rate, raises the question of whether candidates and political parties will be able to motivate millennials to vote.
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