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Survey reveals latest trends among millennial travelers

Ni Nyoman Wira
Ni Nyoman Wira

The Jakarta Post

Jakarta  /  Wed, June 28, 2017  /  10:01 am
Survey reveals latest trends among millennial travelers

A young traveler relaxes on savanna on Sumba Island in East Nusa Tenggara. (Shutterstock/File)

A recent survey by travel fare aggregator and online booking platform reveals the latest trends of millennial travelers from Indonesia.

According to the survey, which involved 1,000 millennials aged 25 to 34 years old who booked their trips independently, 40 percent of the travelers want to feel challenged when traveling, while 45 percent said they want to explore destinations away from where they are staying.

While traveling, 64 percent said they like trying street food from vendors, while 47 percent of participants prefer to find restaurants that are well-known on social media. Among activities millennials said they took part in are café hopping, visiting night markets, shopping in traditional markets and haggling with local shopkeepers.

Read also: Agoda eyes non-hotel accommodation options to attract millennials

Meanwhile, although the #selfie and #wefie hashtags are popular across social media platforms, especially on Instagram, 86 percent of travelers said they prefer to have their friends take an artistic photo of them while they look off at nothing in particular.

“This survey clearly shows a big shift from the relatively sedentary approach of traveling in the past,” said Agoda International Indonesia country director Gede Gunawan in a press release. “We’re seeing the emergence of a much more adventurous and independently minded traveler here in Indonesia.” (kes)