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Batam, Bintan lure tourists with weekday tour packages
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A pink sunrise on a beach at Batam. (Shutterstock/File)
T
he Tourism Ministry is currently busy promoting weekday tour packages to attract Singaporean tourists to come to Batam – Bintan.
Launched in August, the move has so far been supported by more than 60 industry players in Batam, Bintan and Tanjung Pinang.
As the result, more than 250 types of tours have been made and more than 10,500 promotional tour packages have been sold to Singaporean and Malaysian tourists.
Most of these tourists reportedly opt for leisure, gold and spa tour packages.
“In the future, we’ll keep on promoting [the packages] in Singapore and Malaysia, especially in Johor Bahru,” said the ministry's Southeast Asia tourism promotion assistant deputy, Rizki Handayani.
“When we conducted a consumer selling event in Johro Bahru recently, a total of 200 tour packages were sold within the three days of the event,” Rizki added.
The ministry’s deputy minister for overseas promotion I Gde Pitana explained that each tourist area has its own low-season period where the hotel occupancy is below 60 percent, hence it is where the weekday promotion can be implemented.
“In Bali, hotels are mostly fully booked on weekends but on weekdays the occupancy rate is probably only around 60 percent"; we can sell the rest of 40 percent through the promotion,” said Pitana. (kes)
