The Jakarta Post
Gancik hill is a new destination in the Selo region, Boyolali regency. (JP/Ganug Nugroho Adi)
The Surakarta Tourism Board is set to hold the Bengawan Solo Travel Mart in collaboration with the Association of Indonesian Tour and Travel Agencies (ASITA). Themed “Explore the Hidden Treasures”, the Bengawan Solo Travel Mart will highlight Boyolali and Klaten regencies.
A number of destinations, from the Laweyan Batik Village and the Loji Gandrung heritage house to the Mount Merapi-Merbabu agritourism site in Boyolali, will be promoted at the March 16-18 event.
“We will present this year’s Bengawan Solo Travel Mart with a combination of familiarization trip and travel exchange session,” explained Diah Ratna Heryati, the head of the event committee.
Held annually in the Central Java city, the travel mart is entering its ninth edition. The tourism potential of many of the provinces regencies, such as Karanganyar, Sragen, Sukoharjo and Wonogiri as well as Surakarta, will be promoted at the event.
“Bengawan Solo Travel Mart is a way for Surakarta to reach the top in world tourism,” said Diah.
She went on to say that last year’s travel mart attracted 80 buyers and 60 sellers from various cities, such as Balikpapan, Cirebon, Jakarta, Makassar, Malang and Surabaya. Foreign participants hailed from the Netherlands, Cambodia and Myanmar.
Travel agencies, insurance firms, banks, pharmaceutical companies and MICE-based event organizers will be among this year’s buyers.
The travel mart will organize a tour around Surakarta, Klaten and Boyolali for buyers and journalists. One day of the event will be dedicated to a meeting between buyers and sellers, during which they will be able to share insights and strategies.
Hasta Gunawan, the head of the Surakarta Tourism Board, said this year’s highlight for buyers at the event would be dinner at Selo, on the slope of Mount Merbabu. Guests will be entertained by a mask dance performance while enjoying dinner.
Previously, the travel mart took buyers to places such as the Surakarta palace, Balekambang park, Danar Hadi batik museum and the Sukuh and Cetho temples. (mut)