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China-based hotel management eyes expansion in Java, Batam
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A room at 7 Days Premium Kuta in Bali. (www.facebook.com/7dayspremiumkutahotel//File)
China-based hotel management Plateno Group is set to open up to 15 hotels across Indonesia in the next five years.
According to kompas.com, the company considers Indonesia a very promising market and expects to be able to grow rapidly in the archipelago.
"So far [we are planning to] open 10 to 15 hotels in the next five years; depending on [the results] of our business discussions," said Plateno Group brand and public relations manager Jimmy Zhang during a media gathering in Jakarta on Tuesday.
He added that Plateno Group's hotel business expansion in Indonesia would not be as rapid as in China, where it currently owns more than 3,800 properties since being founded in 2005.
Read also: Three new hotels to open in South Bali
"However we consider Indonesia a very important market for us; it's one of our priorities in terms of business expansion in Southeast Asia," Zhang said.
The company will reportedly target first-tier and second-tier cities in Indonesia, as well as focus on the business and leisure segment.
It currently operates two hotels in Bali and Jatinegara in East Jakarta using the brands 7 Days Premium Kuta and 7 Days Premium Jatinegara. Both were launched in 2015 and end of 2017, respectively.
Meanwhile, its upcoming plans include hotel projects in Java and Batam in Riau Islands, ranging from budget to four-star hotels, such as PAI Blora (Jakarta), 7 Days Premium (Batam), PAI Zenna (Surabaya, East Java) and Lavande Hotel Puncak in West Java.
The company currently owns more than 4,400 hotels bearing 20 different brands in 450 cities across the globe. (kes)
