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Cristiano Ronaldo named American Tourister brand ambassador
Celebrated footballer Cristiano Ronaldo has been named the global brand ambassador of luggage brand American Tourister.
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Famed footballer Cristiano Ronaldo appears in this still from American Tourister's TV campaign. (American Tourister Asia on YouTube/File)
C
elebrated footballer Cristiano Ronaldo has been named the global brand ambassador of American Tourister, a luggage brand owned by Samsonite.
The Real Madrid star, nicknamed "CR7", was selected for his lifestyle, which is in line with the brand.
“Ronaldo is a great achiever, he has won the Ballon d’Or five times, he’s energetic and not easily satisfied,” said Samsonite Indonesia director Ratih Darmawan Gianda on Monday during a press conference in Jakarta. “He also likes to travel, whether to a match or for personal [travel],” she added.
Ronaldo has already appeared in a television campaign in which he features alongside the Curio, the luggage line that is said to be his favorite. Created by award-winning commercial director Augusto de Fraga, the campaign shows how CR7 cannot be separated from his yellow luggage.
Read also: Ronaldo to open three new hotels
“I’m honored to be selected as the brand ambassador of American Tourister,” Ronaldo said in a press release. “As a traveler, I really like this luggage brand and also the active lifestyle it has promoted. I’m glad to work with Augusto de Fraga, and I can’t wait to see my fans’ reaction with the campaign. It’s going to be an exciting year.”
Meanwhile, de Fraga praised Ronaldo for his input during the campaign’s production. “He has a world-class professionalism, dedication and commitment,” de Fraga said in a statement. “His originality in restoring his traveling memory can be seen in the last part.”
Ratih explained that Ronaldo had chosen the luggage line himself. “Curio isn’t a new line, it was already launched in June last year, but it has been successful one. We also launched new colors: golden yellow, denim blue and spicy peach,” she said. (kes)
