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China launches travel campaign to prepare its citizens ahead of Asian Games

News Desk

The Jakarta Post

Jakarta  /  Fri, June 29, 2018  /  04:31 pm
China launches travel campaign to prepare its citizens ahead of Asian Games

Three mascots of the 18th Asian Games, named (from left) Ika, Atung and Bhin Bhin. Jakarta and Palembang, South Sumatra, will host the Asian Games in August. (Antara/Widodo S. Jusuf)

China has launched a tourism video ahead of the Asian Games in Indonesia from Aug. 18 to Sept. 2.

Titled Wonderful Trip to Indonesia, the 10-minute video contains important information for travelers prior to visiting, as well as upon exiting the country, including relevant laws and cultural norms in the Southeast Asian nation.

Indonesia will host the sporting event in Jakarta, as well as Palembang, South Sumatra.

The video is set to screen in Terminal 3 of Indonesia's largest airport Soekarno-Hatta International Airport in Tangerang, Banten, which will be the main entry point into the country. It will also be played in flights between China and Indonesia, including on airlines Air China, China Southern and Xiamen Air. In partnership with Indonesia's Tourism Ministry, it will also air on national flag carrier Garuda Indonesia and low-cost airline Lion Air.

Read also: Jokowi asks celebrities to help promote 2018 Asian Games

Speaking during the launch at the Chinese Embassy in Jakarta on Friday, charge d'affaires Sun Weide said the approach marked the first time the embassy had used a public service advertisement and animation film in carrying out its duties of offering consular protection, adding that the video was attractive and easy to understand. 

"We hope to help every Chinese citizen making their journey to Indonesia with this service and raise awareness to make the trip more comfortable and cultured," Sun Weide said.

The embassy also launched the slogan "Wonderful Trip, Amazing Games" to promote the upcoming 18th Asian Games in a separate video, which features mascots Bhin Bhin the cendrawasih bird, Atung the Bawean deer and Kaka the one-horned rhino, as well as animated portrayals of pandas Hu Chun and Cai Tao, the China-loaned mammals that moved into Taman Safari Indonesia last year.

"Hopefully this easier approach can help Chinese people to understand the laws and regulations in Indonesia, understand the conditions and culture of the local people, raise awareness about safety and risk prevention, as a preparation for a pleasant journey," said Zhu Di, counselor of the Embassy's consular section.

Chinese tourist numbers to Indonesia remain high, with visitors from the East Asian country recorded as the largest group of foreign tourists in 2017, reaching 2 million people throughout the year. (liz/kes)