The Jakarta Post
Sultan Halal Festival is targeting 2,500 visitors including those hailing from Malaysia and Singapore. (Shutterstock.com/File)
The provincial administration of South Sulawesi is set to hold the Sultan Halal Festival (SHF) for the first time from Sept. 6 to 8, the main events of which will take place at the Mandala Monument in Makassar.
Targeting 2,500 visitors including those hailing from Malaysia and Singapore, the halal culinary festival will include participation by local SMEs, a halal lifestyle talk-show, information about halal certification and halal-conscious movements.
Denny Irawan, head of the South Sulawesi Culture and Tourism Agency, said that his province was listed among 10 halal tourism destinations in Indonesia. “We’d like to seize this opportunity by organizing the SHF,” Denny told Antara news agency, adding that Indonesians, who live in a predominantly Muslim country, should be organizers instead of simply being consumers of halal products and events.
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He is optimistic that the SHF will attract both local and foreign visitors looking to know more about South Sulawesi and its capital, Makassar.
The festival is also the agency’s way of encouraging Makassar citizens to further understand halal tourism and become aware of its potential, educate them about halal products and motivate them to implement a halal lifestyle.
The agency plans to promote halal destination programs in all regencies and cities in South Sulawesi.
“The SHF is one of our strategies to develop halal tourism in South Sulawesi, which also involves various stakeholders in the tourism sector,” said Denny, adding that among the stakeholders were the South Sulawesi Regional Tourism Promotion Agency (BPPD) and Indonesian Mosque Council (DMI). (wir/mut)