The Jakarta Post
The Traveloka Epic Sale program aims to revive the domestic economy and tourism amid the COVID-19 pandemic. (Shutterstock/File)
Travel and lifestyle platform Traveloka is set to hold its Traveloka Epic Sale online from Nov. 5 to Nov. 11.
The program, which aims to revive the domestic economy and tourism, will offer discounts of up to 80 percent on Traveloka’s products that fall into the categories Hotel, Xperience, Eats, Insurance, Bus & Shuttle, Car Rental, Flight and Airport Transfer.
Furthermore, the program will offer additional discounts during “Epic Hours”, which will be available from 12 p.m. to 1 p.m. for Hotel products and from 7 p.m. to 1 a.m. for Xperience products.
To find out more about the program, people can click on the Traveloka Epic banner on the Traveloka app. More than 10,500 Traveloka partners will join the program, and they will receive the red “Epic!” badge.
“The redder the label, the better the deal will be,” Shirley Lesmana, VP of marketing at Traveloka Accommodation, said during a press conference on Wednesday. “People can also use our ‘tag’ feature to directly find curated products.”
Traveloka will also hold the sale through livestreamed events available on its app and social media platforms. Targeting one million viewers across the archipelago, the events will take place twice a day during “Epic Hours” and will feature Indonesian celebrities, including Luna Maya, Nikita Willy, Atta Halilintar, Anya Geraldine and Arief Muhammad.
“The livestreaming event is one of our channels to interact with our customers. We will provide reviews, share various discount coupons that can be used in the Traveloka Epic Sale and announce giveaways,” Shirley said.
The Traveloka Epic Sale is supported by the Traveloka Clean Partners campaign, which seeks to meet the public’s need for health and safety while traveling. “Hopefully we can provide selections of products that are committed to practicing the government’s cleanliness, health, safety and environment [CHSE] protocols,” Shirley said.
She added that the program would feature a flexible booking system, especially for those who preferred to travel in 2021 because of the outbreak.
John Safenson, VP of market management for Traveloka Accommodation, said the Traveloka Epic Sale was a way to answer some of the challenges of the COVID-19 pandemic. “We want our economy to keep moving and our partners to receive the impact,” John said.
The Traveloka Epic Sale was held twice in 2019. Following the program, the company said it saw its traffic increase by 70 times. In October, Traveloka teamed up with tourism technology company Atourin to hold virtual tours. (wng)
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