University teams from across the globe and disciplines are encouraged to participate, as the company is "seeking ideas that could change aerospace in the decades to come and create a safer, cleaner and better-connected world".

Since its first run in 2008, the competition has welcomed some 20,000 students from more than 650 universities in more than 100 countries.

The competition consists of three rounds, and the six finalist teams will have the opportunity to join Airbus on site to further develop their ideas as well as to compete for a shared money prize of 45,000 euros (US$52,850).

Read also: Airbus sees demand beyond Qantas for ultra-long range plane

“This competition enables us to connect with digital native innovators and apply their energy and enthusiasm to the tremendous possibilities that we are tackling through our own digital transformation. Our industry is entering an era of profound change and huge potential, and I am excited to see how teams will rise to the challenge," Marc Fontaine, Airbus digital transformation officer and sponsor of Fly Your Ideas, said in a statement.

Among the challenges participants will need to respond to are electrification, data services, cybersecurity, the internet of things, artificial intelligence and mixed reality. 

Registration is now open at www.airbus-fyi.com with the live finals slated for next year. (kes)

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