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Blue Bird joins Harbolnas hype, offers discounts
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The My Blue Bird application is displayed on a cell phone screen. (JP/Masajeng Rahmiasri)
T
axi operator Blue Bird Group has announced a discount program to coincide with National Online Shopping Day (Harbolnas) slated for Dec. 12 to 14.
Customers can enjoy the promotion by ordering a Blue Bird taxi using the company's mobile application, My Blue Bird, and paying for the service using a Mastercard during Harbolnas.
The maximum discount per trip is Rp 80,000 (US$6) with a minimum payment of Rp 20,000 in Greater Jakarta, Rp 35,000 in Bandung, Rp 15,000 in Surabaya, Rp 25,000 in Semarang and Medan and Rp 30,000 in Bali.
(Read also: Most shoppers plan to shop during Harbolnas opening day: Survey)
"We want to participate in Harbolnas to show our appreciation to our customers," Blue Bird Group marketing director Febby Intan said during a launch in South Jakarta on Friday. "They won't always be spending on the three days [of Harbolnas] by doing online shopping at home. They must want to go out as well."
Mastercard Indonesia, Malaysia and Brunei division president Safdar Khan said in an official statement that the partnership aimed to not only to give added value to customers during Harbolnas but also to continue educating the public on cashless payment systems. (kes)
