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G-Shock collaborates with local graffiti artist Darbotz
Launched in June, Darbotz’s design adorns the G-Shock DW-5600BB watch's straps and back.
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The DW-5600 was the first watch invented by G-Shock creator Kikuo Ibe. (Casio via Kompas.com/File)
G
-Shock, a line of watches produced by Japanese company Casio, has collaborated with renowned graffiti artist Darbotz to launch its limited-edition DW-5600BB model.
Launched in June, Darbotz’s design adorns the watch’s straps and back.
The artist told kompas.com that the design represents the importance of watches in daily lives.
He said that people frequently forget the time while busy with activities. “We need watches to show how long we’ve been [doing the activity],” he said.
“I become [a] monster when I paint. I need my watch to make me human again,” he said.
Read also: DC Shoes collaborates with Indonesian graffiti artist Darbotz
Meanwhile, Casio’s marketing communication Singapore, Jakarta representative Roxxane Rufolda Silalahi said the company chose the DW-5600 model for the collaboration because it was the first watch invented by G-Shock creator Kikuo Ibe.
Roxanna also said that Darbotz used the combination of black and white because it suits the classic model.
She added that Darbotz was the first local artist to collaborate with the company and there is a possibility for the brand to collaborate with other local artists in the future.
The limited edition watch is priced at Rp 2.8 million (US$194.65) with only 200 pieces available. (jes/wng)
