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JD.ID introduces JD.ID X, a store with AI technology
China-affiliated e-commerce operator JD.ID offers an AI-based shopping experience, which it claims is the first of its kind in Southeast Asia.
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Illustration of an AI-based shopping experience (Shutterstock/MY stock)
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-commerce operator JD.ID has officially opened its JD.ID X store in PIK Avenue, North Jakarta. Affiliated with China’s JD.com, the e-commerce boasts AI technology to create a distinctive shopping experience.
There will be no cashier to receive shoppers’ payments, and according to the company’s website, JD.ID X makes use of face-recognition technology, radio-frequency identification (RFID), as well as cashless payment methods.
JD.ID President Director Zhang Li said that JD.ID X was the company’s first AI-based shopping experience center in Indonesia and Southeast Asia. Meanwhile, JD.ID X project manager Eyvette Tung said people would be very familiar with cashless daily shopping activities in the future.
Republika.co.id, which experienced shopping at JD.ID X explained that before entering the store, visitors must have a JD.ID account and provide a credit card number. The latter serves to pay for the shopping. With the account and credit card number, a barcode for access to the store is given to shopper by JD.ID X, and the shopper will have his/her face scanned upon entering the store.
An array of goods ranging from cosmetics and homeware to clothing are available for purchase in the store, each item with a barcode, which is then scanned and listed in a virtual shopping bag.
Upon check-out, the system scans the shopper’s face, charges the purchase to the credit card and opens the exit door. The shopping experience is therefore exclusive to those who have JD.ID accounts.
In response to security concerns about personal data, JD head of merchandise Santoso Kartono was quoted by Republika.com as saying that the company guaranteed the safety of customers’ data, whether online or with in-store transactions. “The store system scans the user's barcode and face. Thus, the account cannot be used by others because the face will be different," he said.
Read also: Exclusive Studio 133 Biyan collection available at JD.ID
As of now, transactions on JD.ID X are still limited to the use of credit cards. However, Santoso said the company planned to expand into other payment methods.
"E-wallet or other simple methods will be available, but all will use AI-based technology.” (saz/mut)
