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Internet penetration up amid availability of cheap smartphones: Nielsen

  • Anton Hermansyah
    Anton Hermansyah

    The Jakarta Post

Jakarta | Fri, August 19, 2016 | 11:25 am
Internet penetration up amid availability of cheap smartphones: Nielsen A Nielsen Indonesia survey shows that smartphone penetration in Indonesia market has increased rapidly to 35 percent as of July. (Shutterstock/-)

Cheap 4G smartphones have prompted Indonesians to leave their older phones behind, leading to an increase in smartphone penetration to 35 percent as of the first half of 2016, according to a Nielsen Indonesia survey.

The data analysis company recorded that smartphone penetration increased from 12 percent in 2013 to 26 percent in 2015, while conventional phone penetration decreased from 67 percent to 48 percent in the same period.

"Chinese and local manufacturers offer a lot of cheap smartphones, driving the big manufacturers to create their entry level smartphone," Nielsen Indonesia spokeswoman Hellen Katherina said in Jakarta on Thursday.

The development of 4G LTE (fourth generation-long term evolution) network also contributed to the market changes, she continued, as people wanted to enjoy the fast reliable internet service and did not mind buying more affordable 4G LTE smartphones for Rp 1 million (US$76).

"Based on our survey, internet penetration has now reached 39 percent compared to last year at 34 percent. Of that number, 36 percent of internet users surfed through a mobile device, compared to 29 percent last year," Hellen said.

Nielsen Indonesia surveyed 11 cities and gathered responses from 16,000 samples to come up with the result. (ags)

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