Jakarta Post

Please Update your browser

Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.

Jakarta Post
The Jakarta Post
Video Weather icon 26°C
DKI Jakarta, Indonesia
26°C Light Rain

Rain until tomorrow morning, starting again tomorrow afternoon.

  • Thu

    26℃ - 31℃

  • Fri

    26℃ - 32℃

  • Sat

    27℃ - 32℃

  • Sun

    26℃ - 30℃

Indonesia works with 28 local brands to promote tourism

  • News Desk
    News Desk

    The Jakarta Post

Jakarta | Thu, August 10, 2017 | 05:00 pm
Indonesia works with 28 local brands to promote tourism The country's Wonderful Indonesia's tourism brand is promoted on a city bus in London. (Antara/Zeynita Gibbons)

The Indonesian government has agreed to cooperate with 28 local brands to carry out a joint promotion as stipulated in a memorandum of understanding (MoU), signed in Jakarta on Thursday.

Under the MoU, the 28 local brands will join the Wonderful Indonesia tourism campaign.

Tourism Minister Arief Yahya called the cooperation part of the government’s effort to strengthen “Indonesia incorporated” – a program to promote Indonesia through tourism, products and culture.

Read also: Indonesia wins big at ASEANTA Awards for Excellence 2017

“Indonesia Incorporated is important to support the tourism industry, which is expected to become the main contributor to state revenue in the future,” Arief said in Jakarta.

The 28 brands are Martha Tilaar, JJ Royal, Polygon, Sahid Group, Tiket.com, Alleira Batik & Gaia, Sunpride, Sarinah, Rumah Zakat, Sido Muncul, Kalbe Farma, Javara, Datascript, CRP (Up Normal), Sekar Group, Krisna Oleh-Oleh, Secret Garden, Sababay Wine, Bon Gout, Achilles, Garuda Food, Batik Trusmi, Dapur Solo, Malang Strudel, Batik Danar Hadi, TVRI, Telkomsel and PT Pos Indonesia.

Each brand that is part of the Wonderful Indonesia Co-Branding (WICF) forum is expected to take part in promoting Indonesian tourism, the minister added.

Arief said that the government would limit the partnership to 100 to maintain a level of exclusivity. (bbn)

Join the discussions