ollowing the success of the biannual Garuda Indonesia Travel Fair, the national flag carrier has collaborated with state-owned bank BRI to launch an online travel fair between Oct. 27 and Nov. 2.
During the seven-day event, travelers can expect to get special prices and packages while purchasing tickets from Garuda Indonesia's official website or mobile application. As for BRI credit card holders, there is a cashback promotion ranging from Rp 500,000 (US$38.43) to Rp 3,000,000.
(Read also: Still missing from Traveloka, Garuda finally releases official response)
The new travel fair concept was launched to accommodate the current trend of buying airplane tickets online. Garuda Indonesia commercial director A. Toni Soetirto said in a press release that the event was a positive collaboration between two state-owned enterprises (BUMN) to develop the country's tourism industry and provide different experiences for customers.
“Amid rapid development of digital technology in Indonesia, Garuda Indonesia as a national airline must also create innovations for our customers,” said Toni.
Prior to the online travel fair, the carrier held mini online travel fairs in March and August. The former event successfully generated sales of Rp 26 billion, while the latter reportedly achieved Rp 66 billion. As for the upcoming event, the company has set a target of Rp 150 billion. (kes)
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