The Jakarta Post
The picturesque Lake Toba, as seen from Samosir Island in North Sumatra. (Shutterstock/.)
The North Sumatra administration has just released its 2017 Lake Toba Tourism Calendar, comprising a schedule of cultural events in the Lake Toba area.
Tourism Minister Arief Yahya said the calendar was important to attract travelers. “Schedule and location certainty is important [for travelers]. The days and months must not be altered because it is a reference for the travelers,” Arief stated, as quoted by kompas.com on Monday.
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Arief also stressed the shift of traveler behavior, particularly among young travelers. “Do not expect them to come [to the destination] if they couldn’t find a fixed schedule,” he said. The minister also mentioned that travelers may have booked their travel in advance. “Imagine how troubled they would be if the schedule changed.”
The calendar of events was released to help promote Lake Toba, one of Indonesia’s 10 priority destinations of 2017. Among the activities included in the calendar of events are festivals, carnivals, music shows and sports events.
North Sumatra Deputy Governor Nurhazijah Marpaung said all tourism stakeholders in the province were ready to make Lake Toba an international destination. She also explained that tourist activities in Lake Toba were expected to account for Rp 16 trillion (US$ 75 million) in regional gross domestic product, and create 300,000 new jobs in North Sumatra.
Below is the list of events scheduled on the calendar. (mas/asw)
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