Jakarta Post

Please Update your browser

Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.

Jakarta Post
The Jakarta Post
Video Weather icon 26°C
DKI Jakarta, Indonesia
26°C Light Rain

Rain until tomorrow morning, starting again tomorrow afternoon.

  • Thu

    26℃ - 31℃

  • Fri

    26℃ - 32℃

  • Sat

    27℃ - 32℃

  • Sun

    26℃ - 30℃

Wonderful Indonesia advertisement lights up Shibuya Crossing

  • News Desk
    News Desk

    The Jakarta Post

Jakarta | Sun, June 18, 2017 | 12:45 pm
Wonderful Indonesia advertisement lights up Shibuya Crossing Shibuya Crossing, one of the world's most used pedestrian scrambles, at Hachiko Square in Shibuya special ward. (shutterstock.com/marcociannarel/File)

An advertisement for the “Wonderful Indonesia” tourism campaign can now be spotted overlooking Japan’s famed Shibuya Crossing in Tokyo.

“Japan is entering its school holiday period on July 21 until August 3, and there will be a public holiday from August 11 to 20,” explained Tourism Ministry's deputy for overseas promotion I Gde Pitana.

Shibuya Crossing is one of the busiest intersections in Japan. Every day, some 69,000 pedestrians walk across the intersection. Shibuya Crossing is located in front of Shibuya Station, where the Hachiko statue stands. The station itself has eight different public train tracks and 15 city bus tracks from different areas.

Read also: Seven must-visit places in Shibuya for first-timers

The advertisement comes in the form of a 4-meter by 25-meter vertical advertisement board showcasing pictures of Banyuwangi in East Java, Borobudur Temple in Central java and an underwater view of Nusa Penida, Bali.

The Wonderful Indonesia tourism campaign for the Japanese market kicked off in mid-May, starting with a promotion at Shinagawa Station, then continued at Haneda Airport in early June, before wrapping up in mid-July.

In 2016, Japan placed fifth for the highest number of overseas tourists coming to Indonesia. According to Tourism Minister Arief Yahya, on average, Japanese travelers spend six days vacationing in Indonesia, spending an average of $1,138.

Some 74 percent of hotel occupancy is dominated by Japanese visitors. Moreover, 47 percent of Japanese tourists discover Indonesia through word-of-mouth. (asw)



NEWS PULSE

Join the discussions