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Tourism ministry to hold 3rd Tourism National Coordination Meeting
The meeting will discuss the Calendar of Events (CoE) 2018 plan in order to achieve next year’s target of 17 million international tourists and 270 million domestic tourists.
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Step by step: Foreign tourists climb down the paddy terrace wall in Ceking. (JP/Anggara Mahendra)
T
ourism ministry is set to gather all tourism department heads from across Indonesia and representatives of the ministry’s Pentahelix (Academic, Business, Community, Government and Media) for the 3rd Tourism National Coordination Meeting (Rakornas) that will be held for two days on Sept. 26 – 27 at Bidakara Hotel, Jakarta.
The meeting will discuss the Calendar of Events (CoE) 2018 plan in order to achieve next year’s target of 17 million international tourists and 270 million domestic tourists.
In the event, tourism minister Arief Yahya is set to deliver a keynote speech. Coordinating minister for maritime affairs Luhut Binsar Pandjaitan and coordinating minister for human development and cultural affairs Puan Maharani are also set to attend.
500 participants are also expected to attend the meeting. Apart from discussing next year’s Calendar of Events, there will also be a signing of a partnership deal with several governmental and non-governmental institutions such as the health ministry, SBM ITB and the ministry’s tourism institutions.
The meeting will also welcome Yogyakarta governor Sri Sultan Hamengkubuwono X, North Sulawesi governor Olly Dondokambey, Ogilvy Indonesia CEO Anne Ridwan and Jember Fashion Carnaval founder and president Dynand Fariz as speakers.
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“The synergy for Wonderful Indonesia Calendar of Events 2018 is very important because we want to have more than 100 international-scale premium events to increase tourist visits in 2018. That’s why each region should be encouraged to come up with international events that will be included in the Calendar of Events,” explained Arief.
Arief added that CoE 2018 is an important program in strengthening the 3As elements of Attraction, Accommodation, and Accessibility, in particular cultural, nature and man-made tourist attractions.
The meeting itself will be divided into three parts: Pre-event, Event and Post-event.
“In the meeting, we will discuss what kind of stimulus needed in each region, how to set up a standard indicator for international events and how to create a sustainable event that has these three elements: Pre-event, event and Post-event,” Arief added.
Arief admitted that creating a sustainable event is difficult as it is related to financial support from sponsors.
“No matter how good an international event is, if it doesn’t create profit it will be hard to maintain its sustainability,” he said.
Indonesia so far has several sustainable events such as Jakarta Fashion Week, Java Jazz, Jakarta Culinary Festival and Tour de Banyuwangi Ijen that has been growing rapidly lately. This year, Tour de Banyuwangi Ijen had teams from 29 countries taking part in the event.
Indonesia will be the host of Asian Games in Jakarta and Palembang that will be held in August and IMF-World Bank Annual Meeting 2018 in Bali in October. These two events will definitely help the ministry in achieving their target of 17 million international tourists. (asw)
