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Tourism Ministry hosts Pesona Indonesia branding awareness event in Riau
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Indonesia's Wonderful Indonesia's tourism banding is promoted on the city bus in London. (Antara/Zeynita Gibbons)
T
ourism Ministry recently hosted a two-day seminar about Pesona Indonesia Branding Socialization at Aryaduta Hotel, Pekanbaru, Riau on Nov. 21 – 23.
A total of 150 people consisting of representatives of tourism departments in Riau Province, academicians, businessmen, communities and stakeholders attended the seminar.
The Tourism Ministry’s archipelago tourism marketing development deputy Esthy Reko Astuti said there were four main topics being discussed: Situation analysis strategy, formulation strategy, implementation strategy, brand and branding.
The Ministry’s Marketing Strategy Department acting assistant Hariyanto added that the seminar also talked about 10 main implementation points in which three of them were the primary focus: Digital tourism (E-tourism), homestay, airlines or airports.
Other topics were branding, top 10 origination, top three main destinations (15 branding destinations), human resources competency certification and tourism awareness campaign, tourism improvement, crisis center management and development of 10 priority destinations. (asw)
