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Ministry, Blue Bird join hands to promote Indonesian tourism
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Indonesia's top-ranked taxi company, Blue Bird, has entered a cooperation with the Tourism Ministry to promote tourism to the country. (Shutterstock/File)
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lue Bird taxis will begin promoting the "Wonderful Indonesia" national tourism campaign following its signing a cooperation agreement with the Tourism Ministry.
Tourism Minister Arief Yahya, who attended Monday's signing event in Jakarta, said that taxi companies were very important to tourism, as they communicated directly with tourists and often provided first impressions of the country to foreign visitors.
Read also: Traveloka enlists Blue Bird taxi services
"After BlueBird becomes the official partner of Visit Indonesia, we are hoping that the drivers will act as [tourism] service ambassadors for passengers," Arief said on Monday as quoted by kompas.com.
PT Blue Bird director Andre Djokosoetono said the company's 20,000-strong taxi fleet across 18 cities and 10,000 Big Bird buses would be coordinated to promote Indonesian tourism.
He added that training for drivers and the "Wonderful Indonesia" logo would be applied to taxis in Jakarta first, and then in the 17 other cities of its operations. (kes)
