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Bandung to lure more Muslim travelers with halal tourism
The city administration seeks to attract at least 5 million tourists by 2019 following the implementation of a halal tourism program.
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Locals and tourists enjoy Alun-Alun Park in Bandung, West Java. (Shutterstock/File)
Bandung is eyeing Muslim visitors with a halal tourism concept.
"Halal tourism is a concept of tourism that aims to meet the needs of Muslim visitors during their vacation," said Bandung Culture and Tourism Agency head Dewi "Kenny" Kaniasari in Bandung on Monday.
Kenny added that the city administration was seeking to attract at least 5 million tourists by 2019 following the implementation of the halal tourism program. The target was reachable, she added, given the increasing population of Muslims globally, especially those who are young, educated and have high income. Meanwhile, Bandung also had what it takes to lure them, she said.
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"Bandung already has the 3As to offer in halal tourism: attractions like the angklung show routinely held in Saung Angklung Udjo; accessibility, as it can be reached by plane, train and car; and amenities, as it offers various options of accommodation, restaurants and shopping spots," said Kenny, adding that the agency would also prioritize halal-certified eateries, fashion hotspots and prayer rooms.
The administration plan to establish a dedicated team to push for fast implementation of the program.
Based on the agency's data, the city welcomed 6.96 million visitors in 2017 and is targeting to increase that number by at least 10 percent this year. (kes)
