As reported by kompas.com, the images, which are intended for billboards, also feature models adorned in traditional attire from countries participating in the Games. 

"The initial idea was to welcome the different Asian nations to […] Asia's largest sporting event. We use this moment to introduce Asian faces to society," Ade Irawan from the Indonesian Asian Games Organizing Committee’s (INASGOC) communication department said, as quoted by kompas.com. 

These are the six destinations featured on billboards in celebration of the Asian Games.

1. Borobudur, Central Java 

 

Banyak sekali keindahan yang ditawarkan oleh negara-negara di Asia Tenggara, salah satunya adalah warna-warna cerah yang memancarkan #EnergyOfAsia. Dalam konsep foto ini, penggunaan kain sarung di beberapa kebudayaan Asia Tenggara diwakilkan oleh koleksi Mel Ahyar. Tidak hanya itu, Mel Ahyar juga mempresentasikan kain khas daerah Asia dengan menghadirkan kain tenun sebagai atasan, dan dipadankan dengan koleksi aksesoris khas daerah yang dibuat oleh Molly. #SukseskanAsianGames2018 #AsianGames2018 -- Countries in Southeast Asia have magnificent offers and similarities. The vibrant colors reflect the #EnergyOfAsia. In many of these countries, sarong is widely known and worn. The girl wears Mel Ahyar’s pants collection enriched with woven cloth and accessories by Molly. #SukseskanAsianGames2018 #AsianGames2018 - Photographer: Nurulita Adriani Rahayu (@nurulitanuli) - Fashion Director: Erlangga S. Negoro (@erlangga_sn) Styling Assistant: Grace Glorify (@graceglorify) - Wardrobe Headpiece: by Molly (@msfreshlemonade) Necklace: Ghea Fashion Studio (@gheafashionstudio) Top, and sarung pants: Happa Official (@happaofficial) - Makeup Artist: Ranggi Pratiwi (@ranggibeautyartisan) Hairstylist: Budi Putra (@budiputrahair) Hairstylist Assistant: Rey Nathan (@reyhairstylist) - Model: Ayu Fia from 2 Icons Management (@2icons) - Digital Imaging Artist: Zaeski Abdi (@kenyosart)

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The Borobudur temple is a cultural and religious tourist destination, which is listed as a UNESCO World Heritage Site.

Located in Magelang, Central Java, Borobudur is one of the most recognized icons of Indonesian tourism.

To dive into the culture, travelers to the area can also choose homestay accommodation to remain near the site.

The Asian Games billboard for Borobudur features a model wearing a Southeast Asian-inspired costume while representing the sport of archery. 

2. Shark Teeth Beach, Lampung 

 

#EnergyOfAsia dibentuk dari beragam negara dan kultur di Asia. Dengan mengambil inspirasi dari berbagai macam budaya ini, billboard Asian Games 2018 akan menunjukkan esensi dari beberapa negara di Asia. Konsep foto ini mengambil unsur-unsur dari negara-negara di Asia Tengah. Tampilan ini dirajut dengan keindahan dari kain sutra, aksesoris pom-pom, dan baju-baju dengan layering yang oversized. Rancangan Deden Siswanto ini tampil indah dengan sentuhan kemewahan dan sangat cocok untuk menggambarkan #EnergyOfAsia! #SukseskanAsianGames2018 -- The different countries and cultures that make up Asia is what has shaped the #EnergyOfAsia. By taking inspiration from such diverse cultures, the Asian Games 2018 billboards presents the essences of nations in Asia. This look is inspired and mainly focused on the cultural diversity in Central Asia, such as luxurious silk fabric, colourful pom-pom, and oversized layers. Deden Siswanto’s collection offers both exquisite and regal touch. His vibrant work is the perfect example to describe the #EnergyOfAsia! #SukseskanAsianGames2018 -- Photographer: Nurulita Adriani Rahayu (@nurulitanuli) Fashion Director: Erlangga S. Negoro (@erlangga_sn) Styling Assistant: Grace Glorify (@graceglorify) -- Wardrobe Headpiece: by Molly (@msfreshlemonade) Outer, dress, raftan belt, and stone necklace: Deden Siswanto. (@dedensiswantoofficial) -- Makeup Artist: Adrian Suryapradipa (@adriansuryapradipareal) Makeup Artist Assistant: Vani Sagita (@vs_makeupstudio) Hairstylist: Budi Putra (@budiputrahair) Hairstylist Assistant: Rey Nathan (@reyhairstylist -- Model: Anara from RAD Models Mangement (@radmodels.management) -- Digital Imaging Artist: Zaeski Abdi (@kenyosart)

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With a costume inspired by several cultural elements from across Central Asia, another image is set on Lampung's Shark Teeth Beach. 

Located 90 kilometers from Bandar Lampung, it is the unique pointed rocks have earned the beach its name.

3. Pura Ulun Danu Beratan, Bali 

 

Tampilan di billboard ini terinspirasi dari beberapa budaya di Asia Timur. Pakaian yang dirancang oleh Albert Yanuar ini memiliki kerah tinggi yang khas dan dipadankan dengan motif naga yang disulam pada kemeja. Dan untuk melengkapi tampilan ini, rambut model ditata dengan updo yang terinspirasi dari gaya kuno para kaisar. --- The outfit in this billboard is inspired by East Asia. The man wears a high-collared shirt that is embellished with a dragon embroidery on the front, designed by Albert Yanuar. To complete the look, the model's hair is styled in an updo inspired by the style of emperors in the past. -- Photographer: Nurulita Adriani Rahayu (@nurulitanuli) Fashion Director: Erlangga S. Negoro (@erlangga_sn) Styling Assistant: Grace Glorify (@graceglorify) -- Wardrobe Necklace: House of Jealouxy (@houseofjealouxy) Dragon embroidery shirt: Albert Yanuar (@albert_yanuar) -- Makeup Artist: Adrian Suryapradipa (@adriansuryapradipareal) Ranggi Pratiwi (@ranggibeautyartisan) Makeup Artist Assistant: Vani Sagita (@vs_makeupstudio) Hairstylist: Budi Putra (@budiputrahair) Hairstylist Assistant: Rey Nathan (@reyhairstylist) -- Model: Jax from Infauz Management (@infauzmanagement) -- Digital Imaging Artist: Zaeski Abdi (@kenyosart)

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The next image features Pura Ulun Danu Beratan, a temple compound in Candikuning village in Bali. Located approximately 50 km north of Denpasar, the temple is surrounded by a serene lake.

Ulun Danu Beratan hosts five temples inside its premises, namely Agung Penataran, Dalem Purwa, Taman Beiji, Lingga Petak and Prajapati. 

Meanwhile, the billboard features a model wearing an outfit inspired by East Asian culture while he holds on to a paddle.

Read also: Jakpost explores Bali

4. Tana Toraja, South Sulawesi 

 

Sebagai bagian dari seri billboard #AsianGames2018, setiap konsep foto mengambil inspirasi dari berbagai tempat dari seluruh Asia. Ghea Fashion Studio menggunakan aksesoris ciri khas beberapa budaya sekitar Asia Selatan, seperti aksesoris yang masif, unsur keemasan, dan warna yang cerah. --- As part of the #AsianGames2018 billboard series, each look and feel takes inspiration from various parts of Asia. For South Asia, Ghea Fashion Studio makes use of unique trademarks familar in most parts of the region, such as massive uses of accessories, gold elements, and vibrant colors. Photographer: Nurulita Adriani Rahayu (@nurulitanuli) Fashion Director: Erlangga S. Negoro (@erlangga_sn) Styling Assistant: Grace Glorify (@graceglorify) Wardrobe Headpiece: House of Jealouxy (@houseofjealouxy) Nose earring, earring, oversized necklace: Little India (@littleindiakemang) Tunic and sari pashmina: Ghea Fashion Studio (@gheafashionstudio) Makeup Artist: Adrian Suryapradipa (@adriansuryapradipareal), Ranggi Pratiwi (@ranggibeautyartisan) Makeup Artist Assistant: Vani Sagita (@vs_makeupstudio) Hairstylist: Budi Putra (@budiputrahair) Hairstylist Assistant: Rey Nathan (@reyhairstylist) Model: Brena from Infauz Management (@infauzmanagement) Digital Imaging Artist: Panji Simanjuntak (@panjijuntak)

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Tana Toraja is located in South Sulawesi and is a conservation area of Proto Melayu Austronesia that is still well preserved. 

A visit to Tana Toraja is not complete without visiting the burial site of the Toraja people, which is set on a rocky hill. Toraja culture upholds many traditional ceremonies set against a background of natural beauty.

For the Asian Games image, the model wears a South Asian-inspired costume while holding a golf club. Toraja's rolling hills and traditional houses can be seen in the background.

5. Padar Island, Komodo National Park, East Nusa Tenggara 

 

Unsur tribal yang masih kental di beberapa kepulauan Asia menjadi inspirasi tampilan untuk seri billboard #AsianGames2018 kali ini. Kain sarung tenun dan aksesori ukuran masif yang khas menjadikan tampilan ini sebagai representasi suku-suku kepulauan di timur Asia Tenggara. Penggunaan cat juga memberikan sentuhan tribal yang kuat, terinpirasi dari beberapa suku. --- Tribal looks, that are still prevalent in most islands in Asia, have inspired the billboard series of #AsianGames2018. The use of woven sarong, chunky accessories, and face paint portray the tribal culture of eastern islands of Asia. Photographer: Nurulita Adriani Rahayu (@nurulitanuli) Fashion Director: Erlangga S. Negoro (@erlangga_sn) Styling Assistant: Grace Glorify (@graceglorify) Makeup Artist: Adrian Suryapradipa (@adriansuryapradipareal), Ranggi Pratiwi (@ranggibeautyartisan) Makeup Artist Assistant: Vani Sagita (@vs_makeupstudio) Hairstylist: Budi Putra (@budiputrahair) Hairstylist Assistant: Rey Nathan (@reyhairstylist) Model: Nathan from The A Team Management (@theateam_mgt) Digital Imaging Artist: Panji Simanjuntak (@panjijuntak)

A post shared by 18th Asian Games 2018 (@asiangames2018) on Jul 13, 2018 at 7:54am PDT

Padar Island is one of the islands that make up the Komodo National Park in East Nusa Tenggara. The iconic bay featured on the promotional image is one of Indonesia's most recognized spots of natural beauty. 

Padar is one of the islands where travelers can see komodo dragons in the wild, aside from the neighboring islands of Komodo and Rinca. 

In the Asian Games image, tribal elements inspired by several cultures of Southeast Asia define the costume of a model carrying a badminton racket. 

6. Mount Rinjani, Lombok, West Nusa Tenggara

 

Pakaian pada model merujuk pada layering yang dikombinasikan dengan ikatan khas suku di Timur Tengah. Gaya tersebut menjadikan koleksi dari Hayati sebagai pilihan yang pas untuk merepresentasikan budaya-budaya yang identik dengan Timur Tengah. --- The wardrobe accentuates layering clothes and combined with the typical head wraps of Middle East. The collections of Hayati have been carefully selected to represent the cultures of Middle Eastern countries. - Photographer: Nurulita Adriani Rahayu (@nurulitanuli) - Fashion Director: Erlangga S. Negoro (@erlangga_sn) Styling Assistant: Grace Glorify (@graceglorify) - Wardrobe Necklace: House of Jealouxy (@houseofjealouxy) Outer and linen shirt: Hayati (@official.hayati) - Makeup Artist: Adrian Suryapradipa (@adriansuryapradipareal), Ranggi Pratiwi (@ranggibeautyartisan) Makeup Artist Assistant: Vani Sagita (@vs_makeupstudio) Hairstylist: Budi Putra (@budiputrahair) Hairstylist Assistant: Rey Nathan (@reyhairstylist) - Model: Eqqel from Infauz Management (@infauzmanagement) - Digital Imaging Artist: Panji Simanjuntak (@panjijuntak)

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Mount Rinjani in Lombok, West Nusa Tenggara, one of Indonesia's seven highest summits, is listed as a UNESCO Global Geopark. 

The hiking destination, popular among local and foreign climbers, invites visitors to enjoy beautiful views of Segara Anak Lake, the hills as well as the sea of clouds on top of the mountain and the beautiful crater.

On the image, the model, who carries a bicycle, wears garments inspired by the Middle East. (liz/kes)