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Jakarta Post

COMMENTARY: Media barcode to shield public and industry from fake news

  • Dandy Koswaraputra
    Dandy Koswaraputra

    The Jakarta Post

Jakarta   /   Fri, February 24, 2017   /  08:26 am
COMMENTARY: Media barcode to shield public and industry from fake news In this Monday, June 4, 2012, file photo, a girl looks at Facebook on her computer in Palo Alto, Calif. (AP/AP Photo/Paul Sakuma, File)

The plan to introduce bar codes for media companies, an initiative launched by the Indonesian Press Council announced on National Press Day in Ambon on Feb. 9, goes beyond simply fighting the proliferation of fake news. It is intended to help to build the nation’s media and internet literacy. It also shields media companies from unfair business practices in the increasingly fierce competition for lucrative digital ads. The bar-code system, contrary to what critics say, is a self-regulated policy designed to protect media companies’ reputations. Journalists, or those who profess to practice the trade, will also enjoy protection from amateurs who are killing the profession, destroying the media business and worst of all, downgrading the value of press freedom. Verification and the bar-code mechanism is one of the best answers to fighting fake news. A higher proporti...