The Jakarta Post
In mid-2011, Joko “Jokowi” Widodo, who was then in his second term as mayor of Surakarta in Central Java, embarked on a deliberately crafted campaign for nationwide fame. He capitalized on his success in turning his previously filthy city into one of the country’s most desirable places to live.
While at that time Jokowi repeatedly refuted suggestions that he was eyeing the 2014 presidential race, it would have been naive not to believe otherwise. His orchestrated activities were all meant for bigger things as he churned out PR stunts aimed at getting as much media coverage as possible, with the result that hardly a day passed without Jokowi being in the news.
It took the former furniture businessman around three years of extremely intensive publicity to climb up the ladder to clinch the Jakarta gubernatorial job before going on ...