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Jakarta Post

Seeking smart-city branding

  • Adeline Hales

    -

Jakarta   /   Sat, February 9, 2019   /  09:37 am
Seeking smart-city branding Indonesia has done remarkably well in its journey to become a “smart nation”, having been one of the region’s early movers in regard to addressing the opportunities and challenges provided by the nationwide development of smart cities.  (Shutterstock/File)

Indonesia has done remarkably well in its journey to become a “smart nation”, having been one of the region’s early movers in regard to addressing the opportunities and challenges provided by the nationwide development of smart cities. 

We have seen the government take great strides with its smart nation push, with the key goals of improving the country’s public services and boosting the local economy. 

There has been positive feedback about Indonesia’s smart nation development, in particular the use of technology, cooperation between the public and private sectors and the smart-city focused training and education. While this has been crucial to Indonesia’s smart nation progress so far, the key to success could actually be due to the country’s “smart city branding”.

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Disclaimer: The opinions expressed in this article are those of the author and do not reflect the official stance of The Jakarta Post.