TheJakartaPost
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Seeking smart-city branding
Under the 100 Smart City Movement, the government has introduced strong brand engagement strategies that help encourage each city’s key stakeholders to be an integral part of the development process.
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Indonesia has done remarkably well in its journey to become a “smart nation”, having been one of the region’s early movers in regard to addressing the opportunities and challenges provided by the nationwide development of smart cities. (Shutterstock/File)
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ndonesia has done remarkably well in its journey to become a “smart nation”, having been one of the region’s early movers in regard to addressing the opportunities and challenges provided by the nationwide development of smart cities.
We have seen the government take great strides with its smart nation push, with the key goals of improving the country’s public services and boosting the local economy.
There has been positive feedback about Indonesia’s smart nation development, in particular the use of technology, cooperation between the public and private sectors and the smart-city focused training and education. While this has been crucial to Indonesia’s smart nation progress so far, the key to success could actually be due to the country’s “smart city branding”.
The holy grail of having a successful smart city is the ability to get local government, citizens and the business community buy-in. But as the most populous nation in Southeast Asia and boasting nearly 400 cities, nationwide smart city development in Indonesia has posed a unique challenge. How can the Indonesian government quickly gain the commitment of a multitude of different city stakeholders?
