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Jakarta Post

Why youths desire to be social media influencers

  • Nidya Ramalia Novita

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PREMIUM
Jakarta   /   Tue, September 3, 2019   /  11:06 am
Why youths desire to be social media influencers Today, it has become quite the norm for people with large followings on social media platforms to use their personal influence to create or promote certain brands and trends in society. (Shutterstock/File)

The future of the workforce is constantly changing, the oldest millennials are in their 30s, and a new generation is entering the job market, Generation Z. Generation Z is the largest consumer cohort globally. Studies show that more than half of youths nowadays would consider a career in social media or online. It’s hardly a phenomenon for celebrities to exert their influence on social trends. Today, it has become quite the norm for people with large followings on social media platforms to use their personal influence to create or promote certain brands and trends in society. Strong fan-based endorsement is a growing business. I am intrigued to understand how the younger generations set their goals and career aspirations with the strong presence of social media influencers in their lives. Where did it start and why? The obvious answer is the growing number of youths who are s...

Disclaimer: The opinions expressed in this article are those of the author and do not reflect the official stance of The Jakarta Post.