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AIA & Gojek offer insurance product with affordable premiums for gamers
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Online game Fortnite enthusiasts (Back) attend the ESL Katowice Royale Featuring Fortnite Tournament as online gamers (Front) compete during the Intel Extreme Masters Katowice 2019 event in Katowice on March 3, 2019. - World's top gamers vie for $500,000 in prizes at Fortnite International video game tournament. Online game Fortnite enthusiasts (Back) attend the ESL Katowice Royale Featuring Fortnite Tournament as online gamers (Front) compete during the Intel Extreme Masters Katowice 2019 event in Katowice on March 3, 2019. - World's top gamers vie for $500,000 in prizes at Fortnite International video game tournament. (AFP/Photo by Bartosz Siedlik )
Esports, a form of competition using video games, is a growing industry in Indonesia.
While enjoying the games, it is advisable for gamers to be aware of the health risks associated with excessive video game playing.
A study by Harvard revealed the impact of excessive use of gadgets, finding that gamers and those who use gadgets intensively are at greater risk of developing carpal tunnel syndrome, a pinched nerve in the wrist that causes numbness and tingling in the hand and arm.
According to data, there were 44.2 million gamers in Indonesia in March 2021, indicating the growing need for protection against the health risks they may face.
For this reason, AIA, a leading and trusted life insurance company in Indonesia, collaborate with Gojek, a leading super app in Southeast Asia.
AIA and GoPay offer insurance products for gamers through the GoSure feature as a solution to increase insurance market penetration and access to insurance products.
AIA Chief Marketing Officer Kathryn Monika said, “Collaboration between AIA and GoPay in providing AIA insurance products on the GoSure platform has opened a new chapter for insurance industry players.”
“This is an important part of AIA’s strategy to provide financial service, health and well-being programs to help millions of families in Indonesia to live a healthier, longer, better lives. Gamers Protection is present to introduce the benefits of insurance to the youth who love games and also players of esports in Indonesia. Gamers Protection also answers people’s needs in line with the increasing use of gadget, which increases the demand for protection against the health risks,” she said.
GoPay chief marketing officer Fibriyani Elastria explained, “GoPay through GoSure continues to develop micro insurance products needed to protect users in conducting daily activities, including gamers who are vulnerable to the health risks. Micro insurance products offer affordable premiums, a simple claim process and everything can be done through the Gojek app. Payment can be made via GoPay in an easy and safe way.”
Gamers Protection is available to members of the public aged 18 to 45. The highly affordable premium starts from Rp 16,000 with one-year protection against the health risks, including heart, eyes and wrists. The product also includes Daily Hospital Cash Benefit.
Apart from Gamers Protection, AIA, in collaboration with Pasar Polis, has also launched Personal Accident and Cancer Insurance protection products through the GoSure platform.
The Personal Accident product provides insurance coverage of up to Rp 100 million with affordable premiums starting from Rp 25,000. Meanwhile, the premium for Cancer Insurance starts from Rp 15,000 for protection with cash coverage up to Rp 30 million.
All of the AIA insurance products offered in collaboration with GoPay can be obtained with a one-time payment or single premium.
