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Eureka AI partners with Google Cloud for Telecom AaaS
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E
ureka AI, a leading Telecom Analytics-as-a-Service (AaaS) platform, today announced its partnership with Google Cloud to enable operators worldwide to deploy the Eureka AI platform and analytics suite to improve revenue and profitability.
This partnership with Google Cloud allows operators to offer Eureka AI’s highly scalable and privacy-secure suite of products to their B2B enterprise partners to help them grow their digital business and expand financial inclusion.
These products include:
- Spectrum, a financial Inclusion platform leveraging alternative data for risk scoring to address credit-underserved population segments around the world;
- Omni, a market research platform that allows businesses to grow their digital brands by measuring market size and penetration, as well as analyze brand share and performance against existing and/or emerging competitors; and
- Pinpoint, a unified location intelligence and population mobility monitoring system to empower businesses with detailed insights on any location and traffic trends, effectiveness of digital out-of-home (OOH) advertising and business competitive analytics.
The current AI advances are unlocking a new wave of digital growth, with McKinsey & Company estimating that generative AI has the potential to increase global corporate profits annually by up to US$4.4 trillion. A use case example is providing services for otherwise underserved consumers.
The recent TransUnion global study, Empowering Credit Inclusion, reveals a need for financial inclusion across both developed and emerging economies. The study shows that the credit-underserved population in developed markets such as the United States, Canada and Hong Kong ranges between 15 and 30 percent of the population, and reaches up to 50 percent of the population in emerging markets such as South Africa and India.
Benjamin Soemartopo, CEO of Eureka AI, said: “Our strategic partnership with Google Cloud on joint go-to-market efforts and faster Google Cloud deployments will accelerate growth and adoption of Eureka AI’s products globally.”
The combined power of Eureka AI and Google Cloud will serve the demand for Telecom AaaS, financial inclusion and digital market intelligence on a global scale.
