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LG expands in Indonesia with new Objet Collection

The LG Objet Collection has officially added new members to its family as it launched its new refrigerator line-up, emphasizing aesthetic excellence to create harmony between spaces and provide comfort for the occupants.

Inforial (The Jakarta Post)
Jakarta
Fri, December 1, 2023 Published on Dec. 1, 2023 Published on 2023-12-01T14:55:48+07:00

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LG expands in Indonesia with new Objet Collection

T

he LG Objet Collection has officially added new members to its family as it launched its new refrigerator line-up, emphasizing aesthetic excellence to create harmony between spaces and provide comfort for the occupants. Consisting of the LG Objet Collection InstaView, Larder refrigerator, Freezer and Bottom Freezer, this collection comes in a choice of modern pop colors.

With the new collection, LG Electronics Indonesia presents an answer to the needs of consumers who are looking for harmony in space, as well as providing customers the opportunity to adapt their space as they wish.

"Not only innovative in function, the LG Objet Collection refrigerator also has a more colorful finish, which makes it able to blend with various modern residential interior styles," said Jungsoo An, Kitchen Appliances product director for LG Electronics Indonesia.

The LG Objet Collection InstaView refrigerator, one of the flagship products in this collection, features the InstaView Door-in-Door feature, which allows users to see what's inside by double tapping the elegant glass panel. This way, the contents of the refrigerator will remain cold, as the function lessens the need to open the door as much.

To add more personalization for each customer, the collection allows consumers to choose the finishing and color of each product. The upper part is a stunning Mist Green Glass color, while the lower part is a Mist Beige Glass color, which exudes a soft and classy charm. With its sleek facade completed with flat doors and smooth Square Pocket Handles, each product adds a touch of luxury to the kitchen.

As it complements the room and equipment that surrounds it, LG has embedded the Hygiene Fresh+ Nature filter for the content inside. This air filter can eliminate up to 99.99 percent of various bacteria that may be attached to food and beverages when storing them in the refrigerator, as well as minimize unpleasant odors in the refrigerator cabin.

Furthermore, LG has also implemented its innovative DoorCooling+ and Multi Air Flow features to ensure that food and beverages stay fresh. The innovation is the solution to food freshness with the ability to maintain temperature fluctuations in the refrigerator, therefore ensuring the distribution of cold air quickly and evenly.

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LG also offers the latest Objet Collection Larder and Freezer refrigerators with the same luxury and sleek design. With a slim, towering body with a flat front surface and an equally minimalist door handle, the equipment blends seamlessly into any kitchen.

With one door for the refrigerator, while the other for the freezer, this design was deliberately created to give the freedom of choice in selecting the necessary section, while also creating greater flexibility in their placement to better blend with the surrounding interior layout. The design comes in two stunning colors designed to exuberate a sense of calm and freshness; beige and mist pink.

Meanwhile, the Bottom Freezer type refrigerator, as the name suggests, has the freezer section at the bottom and the refrigerator at the top. Similar to others in the series, the LG Objet Collection Bottom Freezer comes in pink glass and beige glass on the bottom.

Equipped with a Smart Inverter Compressor, the product ensures the supply of cold air into the refrigerator cabin with sufficient power to ensure the cabin cooling performance runs well all the time.

To make it more manageable for users, the LG Objet Collection refrigerator can be controlled remotely, with the existence of the ThinQ™ smart platform. By simply downloading the application on a smartphone, users can adjust refrigerator settings even when they are not at home.

The four newest LG Objet Collection refrigerator products are widely available in the Indonesian market with prices ranging from Rp 13 million (US$843) to 33 million rupiah.

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