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Executive Column: The fittest survive economic turbulence, says Pluang
Pluang cofounder Claudia Kolonas spoke to The Jakarta Post’s Deni Ghifari on Oct. 17 about how the start-up aims to be a part of Indonesia's effort to increase financial literacy and how it is handling the global macroeconomic turbulence.
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Pluang cofounder Claudia Kolonas smiles for the camera in an undated photo. (Pluang/-)
S
ince a 2019 survey revealed that most Indonesians lack a good grasp of financial products and services, the government has been banking on the private sector to increase financial inclusion and literacy.
Pluang cofounder Claudia Kolonas spoke to The Jakarta Post’s Deni Ghifari on Oct. 17 about how the start-up aims to be a part of that effort and how it is handling the global macroeconomic turbulence.
Question: Please tell me how Pluang began its journey?
Answer: In our view, Indonesia’s financial inclusion is still lagging, given that there is a dearth in bank or wealth management account ownership. With that in mind, we made growing inclusion and education our mission from the beginning.
Pluang was founded in 2019 and we started with selling gold, which is still our most popular product today. Then we launched several other products, such as S&P 500, mutual funds and all the way down to crypto.
We were one of the pioneers in selling digital gold. Not only can people buy gold through our app, they can also do that through our partners, namely Gojek, Tokopedia, Bukalapak and Dana. This digital gold is 100 percent backed by physical gold from Antam and we keep it in Pegadaian (pawnshop) as our custodian.
Any plans to expand abroad?
