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Executive column: Local opportunities outweigh global risks, HP says
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HP Greater Asia vice president and head of personal systems Kong Meng Koh is pictured in an undated photograph. (HP/-)
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P Greater Asia vice president and head of personal systems Kong Meng Koh spoke to The Jakarta Post’s Divya Karyza about the IT company’s take on Indonesia’s growing cyberthreats and the country’s technology landscape, while also discussing HP’s strategy in dealing with global economic uncertainty.
Question: Has HP Indonesia seen any changes in market trends during the COVID-19 period in Indonesia and the Southeast Asian region?
Answer: What we found is that customers are demanding more features: improved camera, audio, video and security, all of which are required to support hybrid work. Functionality is even more important to customers now compared to before the pandemic.
As for commodities, we have observed prices stabilizing over the last six months or so; they [are much better] than during the pandemic, when a huge shortage of supply and capacity was driving costs up.
Can you share with us HP’s initiatives for customers to enjoy a secure working environment in times of increased cybersecurity threats?
Security has always been a major concern for HP, and we have built a lot of features into our products to help our customers manage security – from the BIOS all the way to the screen. For our notebook screens, for instance, we have developed an automated privacy filter to prevent visual hacking. We’ve also developed a new feature called privacy alert, which will automatically alert and activate user’s privacy protection once it detects a potential somebody who is looking at your screen behind you.
Strategies to enhance security still depend on the user’s awareness, for example, to not click on a suspicious link. To address this challenge, HP developed HP Wolf Security, which isolates everything that [users] open up on the internet, including a suspicious link or a legit link, in its own virtual machine to prevent it from affecting the rest of [the user’s] system. So that’s one way we remove the human from the equation, because the human will always make mistakes.
