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GoCar Luxe: The intersection of innovation, comfort and style
Innovation is at the core of a business’ long-term stability. Innovation drives return customers by consistently identifying new ways to keep them satisfied.
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nnovation is at the core of a business’ long-term stability. Innovation drives return customers by consistently identifying new ways to keep them satisfied. And while customers are more inclined toward brands they know and trust, innovation nudges them out of their comfort zone to enjoy an even wider product and service experience.
Gojek, under GoTo, perfectly combines familiarity and innovation. With the introduction of the GoCar Luxe service, Gojek continues its commitment to provide the best and complete services for users.
In the spirit of Gojek’s We Got You initiative, the GoCar Luxe service offers customers an elevated experience, supported by a premium fleet of spacious vehicles and top-rated drivers. To meet the high expectations of customers for every trip GoCar Luxe implements its own Standard Operating Procedures, including special uniforms for all drivers.
“The We Got You commitment is at the heart of our commitment to consistently execute innovations that answer the needs of our users. We are very excited about the launch of the GoCar Luxe service as it provides a premium solution for customers who demand an elevated mobility experience supported by greater comfort and additional perks,” said Shobit Singhal, chief transport officer of Gojek.
“With the presence of a variety of transportation options in the Gojek ecosystem supported by our unwavering commitment to technology development,” he continued, “we aim to always provide excellent services and remain the leading one-stop mobility solution. Whatever your travel needs, Gojek is ready to take you there! We Got You!”
GoCar Luxe complements current GoCar offerings including GoCar, GoCar Protect+ and GoCar (L) by adding an option that satisfies customers who demand a luxurious ride experience with spacious vehicles piloted by experienced and professional drivers.
Driven by the We Got You mindset and commitment to meet the community’s various mobility needs, Gojek has become the online transportation service of choice. A 2022 Institute for Development of Economics and Finance (INDEF) report found that 82 percent of travelers in the country had used Gojek, positioning the company as the most used online transportation choice in Indonesia.
GoCar Luxe caters to a wide range of consumer use cases, including traveling to business meetings, group travel with friends and colleagues, attending a wedding or going on an outing with family. Essentially, GoCar Luxe is perfect for customers who prioritize comfort and luxury and want to travel in style.
Early results show users have quickly warmed up to the new service. In the last eight weeks, the number of orders have increased by 10 percent weekly, reflecting customer enthusiasm. Furthermore, GoCar Luxe ratings are high, illustrating the appreciation users have for the GoCar Luxe quality of services.
Gojek cares about its partner drivers and GoCar Luxe provides an opportunity to augment their income and also have access to free hospitality training.
At this stage of the launch GoCar Luxe is available for users in Central Jakarta, South Jakarta and select areas in North Jakarta. To access GoCar Luxe, users can select the GoCar Luxe icon in the Gojek application. Ready to be impressed? This is what Gojek means with “We Got You”.
This article was published in collaboration with Gojek.
