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GoFood Intensifies Efforts to Enhance MSME Visibility to Customers
Gojek, the on-demand service business unit of the GoTo Group, continues its commitment to serve as the best partner for MSME growth with the Koleksi Juara Lokal GoFood (GoFood Local Champion Collection) initiative, a special category within the app that features curated menus of local specialties from various regions.
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“The Local Champion Collection” presents customers with a curated list of culinary delights in the greater Jakarta (Jabodetabek) area
Gojek, the on-demand service business unit of the GoTo Group, continues its commitment to serve as the best partner for MSME growth with the Koleksi Juara Lokal GoFood (GoFood Local Champion Collection) initiative, a special category within the app that features curated menus of local specialties from various regions. The unique collection aims to boost the visibility of local culinary MSMEs to millions of loyal GoFood customers.
Head of Regions & External Affairs Gojek, Gede Manggala, shared, “Data from the Ministry of Cooperatives and Small and Medium Enterprises of Indonesia, reveals as of December 2022, 20.76 million MSMEs have joined digital platforms. But just joining a platform is not enough, MSMEs still need support and platform innovations to help them develop their businesses. In addition to supporting MSMEs with the latest technology, GoFood continuously develops MSME growth initiatives like the Koleksi Juara Lokal GoFood to promote local culinary MSMEs that have gone digital and enabling them to be more easily discovered by customers which increases their competitiveness and enhances their businesses sustainably.”
The wide range of regional specialty menu items featured in the Koleksi Juara Lokal GoFood have been carefully curated to include recommendations of signature dishes, legendary restaurants, hidden gems, and local favorites, as well as local culinary MSMEs that have shown positive business growth and have the potential for further development.
"The Koleksi Juara Lokal GoFood provides greater visibility and opportunities for local culinary MSMEs to reach a broader customer base. This initiative was first launched in Bali in November 2022, coinciding with the G20 Summit. Koleksi Juara Lokal GoFood has been expanded to other cities, including Makassar, Medan, Balikpapan, Surabaya, Bandung, and Jabodetabek," added Gede.
Research conducted by Alvara Research Center in 2022 found that traditional Indonesian cuisine or regional food is the most widely sold food category by Indonesian MSMEs, accounting for 42.3% of the total respondents interviewed. This fact has inspired Gojek to further support the progress of culinary MSMEs specializing in selling regional menu items.
President Director of SMESCO Indonesia, Leonard Theosabrata, added "SMESCO and GoFood share a vision to uplift culinary MSMEs to a higher level and the Koleksi Juara Lokal GoFood initiative helps to maximize the visibility of local culinary MSME that sell regional menu items on the online platform. All of us at SMESCO Indonesia appreciate the Koleksi Juara Lokal GoFood initiative for supporting millions of digitally-enabled MSMEs towards sustainable growth."
Local Champion Restaurants in Jakarta Soar with GoFood
Ayam Berkah Rachmat is one of Jakarta establishments featured in the Koleksi Juara Lokal GoFood. Established in the 1960s, Ayam Berkah Rachmat has maintained a loyal and growing customer base by preserving its distinct flavor and maintaining the same high-quality fried chicken since its inception.
Febry Setiawan, the Owner of Ayam Berkah Rachmat and a GoFood business partner, explains, "The key to our 60 years of success is our focus on always using the best quality ingredients, our distinctive flavor, and our value for money pricing. Now, In the digital era, we must also continuously adapt to maintain competitiveness. Part of our key strategy was to join GoFood six years ago, and our business has thrived, as evidenced by a 5% - 10% increase in revenue each year. Even during the pandemic, 60% of our total sales came from GoFood."
Febry further added, "Since joining the Gojek ecosystem, we have always received the right business solutions tailored to our needs. The inclusion of Ayam Berkah Rachmat in Koleksi Juara Lokal GoFood, is evidence of more support from GoFood and we are very grateful for the increased visibility it has provided us to loyal GoFood customers,"
Soto Betawi H. Ma'ruf, the pioneer of Betawi-style soto (traditional Indonesian soup), which is recognized for being MSG-free and for their delicate balance of regular and coconut milk, is another establishment included in the Koleksi Juara Lokal GoFood. Mufti Maulana, the owner of Soto Betawi H. Ma'ruf and a GoFood merchant partner, shares "Since 1943, we have consistently maintained the authentic Betawi flavor while embracing the changes of the times. We are grateful and delighted that, thanks to joining GoFood, Soto Betawi H. Ma'ruf has continued to thrive, with a 30% increase in revenue. Now, our business can be found in Koleksi Juara Lokal GoFood , making it easier for customers to discover us."
Interestingly, the Koleksi Juara Lokal GoFood provides more than just online benefits to the featured MSMEs. All establishments featured in the Koleksi Juara Lokal GoFood are provided with physical signage that can attract the attention of anyone passing by their place, giving them even more customer visibility and act as a sign that their menu can be ordered via GoFood. To explore the diverse collection of Jabodetabek's local culinary offerings, GoFood users can directly access the link bit.ly/JuaraJabodetabek or type "Juara Lokal'' in the search bar on the Gojek app's homepage.
