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Amazon and Apple beat earnings forecasts as they polish AI skills
Apple CEO Tim Cook views AI and machine learning as "core fundamental technologies that are integral to virtually every product that we build."
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The logo of Amazon is seen at the Viva Technology conference dedicated to innovation and start-ups at Porte de Versailles exhibition center in Paris on June 15, 2023. (Reuters/Gonzalo Fuentes)
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mazon and Apple on Thursday reported earnings that topped market expectations, aiming for even better days ahead with the help of artificial intelligence (AI).
"Inside Amazon, every one of our teams is working on building generative AI applications that reinvent and enhance their customers' experience," chief executive Andy Jassy said during an earnings call.
Apple views AI and machine learning as "core fundamental technologies that are integral to virtually every product that we build," company boss Tim Cook told analysts while discussing the iPhone maker's quarterly earnings.
"It's absolutely critical to us," Cook said of AI.
He cited crash detection and other iPhone features as technologies that "wouldn't be possible without AI and machine learning." Crash detection presents a user with a prompt for an emergency call if a handset senses a collision.
"We've been doing research across a wide range of AI technologies, including generative AI for years," Cook said.
"We're going to continue investing and innovating and responsibly advancing our products with these technologies."
