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VinFast’s take on EV ownership: A worry-free future via innovative battery subscriptions
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VinFast’s VF e34 passes in front of VinFast’s newly opened Indonesian dealership.
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inFast, a new player in the Indonesian automotive industry, is set to introduce a novel program that could potentially reshape the consumer behavior of electric vehicle (EV) owners.
With proven success in its home country of Vietnam, VinFast is making preparations to launch its innovative battery subscription policy in Indonesia, aiming to alleviate Indonesian customer’s worries regarding their vehicle’s battery health and maintenance expenses.
Car battery life dictates the vehicle’s reliability, mileage and longevity. It is a major point of concern for EV owners, and without proper maintenance, can significantly depreciate a car’s value.
VinFast’s battery subscription program aims to tackle this issue by decoupling the price of batteries from the vehicles itself. The decoupling is claimed to significantly reduce the cost of battery replacements for EV owners and helps combat battery degradation. It also provides more affordability at different budget ranges, offering prospective EV drivers a multitude of entry points for purchasing a vehicle.
Additionally, VinFast’s subscription model ensures peak battery condition through free maintenance and replacement when battery health falls below 70 percent of original capacity. VinFast claims their new battery subscription plan will bring the operating costs down to a more competitive level in comparison to gas-powered vehicles.
Aside from economic benefits for its customers, VinFast’s battery subscription policy will also positively impact the environment.
With regular maintenance included in their innovative policy, VinFast’s EVs can have an extended battery life, which translates to fewer battery replacements overall and reduced environmental impact.
The battery subscription policy aligns with VinFast’s goals of pursuing a circular economic model. Its EV batteries are sourced from leading battery companies, which boast a 95 percent recyclability metric. And the replaced batteries from the subscription plan will be repurposed in energy storage units.
Furthermore, VinFast has partnered with Canadian battery recycling company Li-Cycle to properly manage their battery repurposing processes. They have also established a memorandum of understanding (MoU) with Japanese trading and investment conglomerate Marubeni Corporation to research potential secondary uses for EV batteries and further possibilities of establishing a circular economy model.
By prioritizing battery health, proper battery management and responsible recycling, VinFast aims to not only help reduce customers expenses, but to also positively impact the environment in Indonesia.
With a strong dedication to the goal of a circular economy, VinFast’s strategy in Indonesia is another example of its focus on sustainability and making a difference on a global scale.
Lastly, VinFast is officially opening its first ever dealer store in Indonesia, with plans to expand across major Indonesian cities throughout 2024. Located in Depok City, just west of Jakarta, PT Gallerie Setia Utama’s VinFast store is fully equipped with a suite of services for their customers, ranging from professional consulting, sales, and customer care. Showcasing two of VinFast’s new EVs, the VG 5 and VF e34, the modern and luxuriously designed establishment provides customers with a comprehensive and convenient experience.
This article is published in collaboration with Vinfast
