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GoTo rolls out new AI strategy with the introduction of an AI-based voice assistant

Sudibyo Wiradji (The Jakarta Post)
Jakarta
Wed, July 17, 2024 Published on Jul. 17, 2024 Published on 2024-07-17T20:54:53+07:00

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GoTo rolls out new AI strategy with the introduction of an AI-based voice assistant

W

ith the growing importance and usage of artificial intelligence (AI) , GoTo, Indonesia’s largest digital ecosystem, has introduced GoTo AI, a long-term program that will develop and use AI across the GoTo ecosystem.

GoTo AI’s roadmap is centered around three key areas: 1) creating a more seamless and convenient user experience, 2) strengthening safety across platforms, and 3) enhancing AI capacity and capability across GoTo.

To elevate the user experience through AI, GoTo has introduced “Dira by GoTo AI”, an AI-based voice assistant in Bahasa Indonesia. Dira is the first of its kind in Indonesia’s financial technology industry. A select number of users can now access Dira on the GoPay app, and it will be rolled out further before being made available on the Gojek app in the future.

GoTo Operating Officer Hans Patuwo said, “As a homegrown company, GoTo has a deep understanding of Indonesia and this is reflected in the development and launch of GoTo AI. Dira is a localized solution that is useful for users, while serving as a basis for the development of new AI features and innovation across the GoTo ecosystem in the coming years.”

Dira stands for Dikte Suara (voice dictation) and is designed to create a more convenient experience for users. With Dira, users will be able to access and use the features within the GoPay app with greater ease and complete different types of transactions with fewer steps.

Hans added, “The GoPay app was designed with simplicity and accessibility in mind, in line with our mission to provide financial services for Indonesians from all levels of society including the country’s 97 million unbanked adults. Today, we are taking simplicity and accessibility one step further with the unveiling of Dira on the GoPay app, a first-of-its-kind AI-based voice assistant in Indonesia’s financial technology industry.”

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Simplicity

Dira can shorten the duration required to complete a transaction, which will help users to save time. For example, to pay a BPJS bill, users would typically need several taps and scrolls before they can reach the BPJS payment page. With Dira, they can reach this page with just one tap through voice command.

Dira also helps users to navigate features in the GoPay app’s homepage  with greater ease and reduces the need for manual search in the main page of the app. Thisenables users to access new features in the GoPay app easily.

Accessibility

Dira makes the benefits of AI more widely accessible because it can be accessed in the GoPay app and does not add significantly to the size of the light-weight GoPay app . This means that Dira can be utilized on all types of mobile phones, including those with limited capacity, at no cost.

To access Dira in the GoPay app, users simply have to tap on the microphone icon on the top right corner of the GoPay app’s main page. Users will then be able to directly give voice commands relating to multiple topics including electricity bill payments, money transfers, phone credit purchases, PIN change, and many more.

In line with the security practices within the GoPay app, users are still required to authenticate transactions by using PIN and biometric verification such as fingerprint or facial recognition. Without verification, users will not be able to complete any transactions.

Dira is one of GoTo’s key AI innovations and it will continue to be further developed  as the company enhances its artificial intelligence capability throughout the GoTo ecosystem.

Source: GoTo

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