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View all search resultsIndonesia to tap ASEAN, domestic tourism amid Iran war fallout
The tourism industry is beginning to feel the impacts of the Iran war, prompting the government to shift its strategy toward boosting regional and domestic travel.
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Beachgoers walk the sandy shores of Kuta, just south of Bali’s provincial capital Denpasar, on April 8, 2026. (AFP/Sonny Tumbelaka)
T
he government is pushing a strategy to boost cross-border tourism in Southeast Asia and promote domestic tourism as a buffer against the impacts of the United States-Israeli war on Iran, which has disrupted global air travel.
Ni Made Ayu Marthini, the Tourism Ministry’s marketing deputy, emphasized the need to shift focus from long-haul to short-haul markets, particularly the ASEAN market.
“ASEAN countries need to work together instead of competing,” Made told The Jakarta Post during an interview on Tuesday, adding that the regional bloc had a dedicated framework to support cross-border tourism.
However, she acknowledged that connectivity and streamlined travel to Indonesia remained a major challenge in attracting more foreign tourists.
According to Statistics Indonesia (BPS), ASEAN market alone accounted for 41.3 percent of 15.39 million total foreign arrivals last year.
Read also: Indonesia’s potential for cross-border ASEAN tourism
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